When it comes to traffic generation, the whole process can be overwhelming and frustrating for the new Internet marketer. That is because there are so many different ways to drive traffic on the Internet. Each traffic generation tactic takes time to master - some are easier to learn, while others have a very steep learning curve. So no matter which traffic generation method you choose to start with, be patient! Good results will soon follow if you persist. Here are some common traffic generation methods that you can consider picking up.
Article marketing.
This is one of the easiest traffic generation method to learn. Article marketing involves writing articles and submitting them to article directories for publication and syndication. Not only will your articles and links be published on these directories, your submitted content will be syndicated to other sites such as forums, blogs, and so on. This will bring you more traffic.
Search engine optimization.
The major search engines provide a constant stream of targeted traffic month after month. You will have to optimize your site for best results, and you will also have to build as many back links as you can. When authority sites link to your sites, you tend to get better rankings in the search engines. This traffic generation method may take a little more time to see results, but results are long term.
Pay per click.
This traffic generation method can be very profitable for you if you know what you are doing. It is scalable, which means that with money, you can buy as much traffic as you want. The downside is that the learning curve is rather steep, and you may have to spend a lot of money upfront to test things out. To speed up the learning process, it is highly recommended that you consider investing in traffic generation courses.
Online communities.
Some call it web 2.0. Online communities have been on the rise for the past few years. Community sites like Youtube, Facebook and Myspace are all dominant forces with millions of members. Other sites like niche forums or blogs also give you targeted traffic. The key to driving traffic source from online communities is to participate and share. The more you participate, the more others feel that they know you. When you start sharing useful information, other members will be curious to find what other great stuff you have to offer, and visit your websites. And when they do, that's when you stand a chance of making sales.
Ezine advertising.
This is one of the oldest traffic generation method but it is highly effective. There are ezine owners who have a list of email addresses. These email contacts are collected over the years by offering something free - an ezine.
In exchange for the free content that they receive, subscribers give permission to receive advertising every now and then. Mostly, these ezine owners do not own products, so they advertise other people's products. You can offer them a small fee just to place an advertisement in the next issue of the ezine.
There are other traffic generation methods but the above methods should get you started.
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