Advertising Vs Free Marketing

Advertising Vs Free Marketing

If you want to boost your overall sales, then you need to think outside the box. This means implementing marketing campaigns that you probably may have never thought of before. Because the bottom line is that, if you want to make more money in your business, you have to get more new customers, sell more to the existing customers that you do have, and get referrals from this group of people.

This is fairly simple and easy to do, and it doesn't require you to change much of your existing marketing campaign. Because essentially, you only have 2 options in business: Advertising, or market your business for free. Now right off the bat, I can tell you that free marketing will take a long time for your business to develop. But if you advertise, you get instant results and phone calls for your business.

Free marketing and advertising has their perks and disadvantages. With free marketing, it takes time for it to work, but the results are 100% profit. 2 great way to do free marketing offline is with generating referrals, and doing joint ventures with a similar business in your area. These 2 strategies are things that some business owners do without taking a second look at things.

And then you have paid advertising. This is the fastest way to get new customers to your business, but it's also the most risky. If your ad fails, you've lost a lot of money that you poured into the ad. But if it works, obviously you will want to do it again, again, and again some more.

I personally employ both techniques in my business. I like the advertising route because it's fast, and it allows me to capture leads simply and easily. Yet as a result of getting a new customer this way, there will be some cost to acquire the customer. So there's not 100% profits here.

However with free marketing, you get 100% profits - and this is something that I feel is mind blowing. There are a ton of free marketing strategies that you can use in your business, and there are even more free marketing techniques that you can implement on the internet.

Don't overlook the power of free marketing. Yeah it does take some time, but the more you do it, the more you will see that it's a great way to promote your business, all while enjoying the profits. If you don't have the kind of money to place on advertising, then start doing some free marketing today.

Contact similar (but non-competitive) business owners to see if they want to do a joint venture deal. Go on the internet and start doing some free marketing there. Hand out flyers to targeted people in your area. There are more ways to take free marketing to the next level, but I think you get the idea here.

If you can use these tips to earn more money in your business, you will become an unstoppable force. You may even want to start an email newsletter where you can contact your prospects on a weekly basis -- without it costing you a dime.

I think it's clear that you should start using these techniques in your business today. You'll earn a lot more money this way.

Good luck with using these tips to earn the sales and profits that you desire in your business.

Article Source: http://EzineArticles.com/6574982

Free Advertising On The Internet For Your Direct Sales Business

Free Advertising On The Internet For Your Direct Sales Business

Over and over again I see both women and men asking how they can advertise for little or no cost. Advertising does not always mean “an ad”. I advertise constantly but almost never use an ad.

Here are several forms of free advertising:

1. A signature line in outgoing emails. I send and receive emails every single day. While some emails are from my kids or from mom and dad, many emails are from those who might benefit from visiting my website. I never email out an advertisement, but I always put my first and last name and my URL. I do know some folks use a one line advertisement in their signature. I choose not to, but one line is great.

2. When you join an online community, use the profile and introduction board to tell folks who you are. Do not use this space for an advertisement. Use this space to let folks get to know you. I always let folks know I live in Santa Barbara. I can not tell you how many times I’ve gotten emails from others who have told me they have visited Santa Barbara and just loved it. By simply letting others know where I live, I have formed relationships and made sales. I also use this space to list my hobbies. How can someone make a connection with you if they don’t anything about you? I happen to have two dogs. I almost always let folks know I have dogs. This too has started conversations with strangers. We tend to buy from those we know and if we find something in common with someone, we feel like we know them.

3. Start a blog. A blog allows you talk about any topic you want to talk about. I know many people who have both a personal blog and a business blog. I have very often searched the web for something specific and been taken to someone’s blog entry.

4. Post comments on other peoples blogs. Not all blogs allow you to put your URL. I choose to post comments on blogs that allow me to put my URL. One of my favorite blogs to comment on is whatcanimakewithit.com This blog lists one food ingredient and asks you what can you make with that particular ingredient.

5. Article writing. This is one of my favorite forms of marketing. Every person who reads this particular article will see a link to my website. Some will click, some won’t. Of those who click, some will make a purchase, some won’t. If a publisher sees my article and likes it, he/she will use in their ezine, or on their site. This gives my link even more exposure. I wrote an article almost 10 years ago about passwording children. I still occasionally get emails from moms who tell me that my article has helped them. I wrote this article over 10 years ago. That’s an awful lot of free advertising for my sixty minutes of time to write the article. The more you write the less time an article will take. This article you are reading will take about 30 minutes to write. If you invest 30-60 minutes per day and write one article per day, you’ll have 365 articles online in a year’s time.

Try some of these forms of free advertising and watch both your web hits and your sales go up.

By: Audrey Okaneko

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